Bastard of the Day
I got an e-mail recently from someone wishing to exchange links with my copywriting Web site. While this seemed like a friendly gesture that supposedly would boost my search engine ranking, I smelled a rat. First of all, he offered to put my link on a page that I could not access from elsewhere on his site; I can't see how a search engine spider would ever even find it.

But the most galling thing was the content of his site, which was written in broken English -- it was encouraging businesses to outsource their copywriting to India! I yelled so loud at my screen that my wife thought something terrible had happened. One major reason I abandoned information technology was the outsourcing of work to Indian companies at rock-bottom rates. In fact, my later years in IT were devoting to fixing the garbage those cut-rate Indian programmers generated.

Now this guy expects me to help him get work for Indian copywriters. Why would I want to encourage my potential clients to hire Indian hacks instead?

Labels: bastards, copywriting

- posted by David Johnsen @ 4:40 AM