DJWriter
The blog of Chicago-based freelance copywriter and author David Johnsen.
Sunday, May 24, 2009
 
Bastard of the Day
The bastards at Wyndham Rewards (formerly TripRewards, formerly Super 8 VIP card) closed my account with no warning and screwed me out of several free nights of motel stays. Thanks a lot, assholes.

Wyndham is a typical example of corporate merger mania ruining decent companies. Years ago, Super 8 had a basic "VIP" card that saved loyal customers 10% on a room. When those Wyndham bastards (or whatever they called themselves back then) took over the chain, they got rid of the simple discount and created a convoluted "rewards" program. Damn it, I hate "rewards" programs. Why make a good customer jump through hoops like a circus animal instead of offering a straightforward discount? (I know why -- because many customers won't bother or won't do it within the proper time frame or whatever -- it's the same bullshit anti-consumer philosophy behind mail-in rebates.) It was bad enough when Super 8 increased their rates ridiculously over the past few years with no visible improvement in accommodations or amenities ("Super 8, where you can pay $90 for a $45 room!"), but this is the last straw.

Here is a list of hotel chains where I will not be spending money anymore:
You bastards can take your rewards program and stuff it. You just lost a loyal customer forever. Congratulations!

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