David Johnsen

DJWriter, Inc.

2672 W. Eastwood Ave.

Chicago, IL 60625

(773) 318-0821

djwriter@earthlink.net

Experience

DJWriter, Inc. (2004 to Present)

Senior Writer/Principal

Biking Illinois: 60 Great Road Trips and Trail Rides (Trails Books, Madison, WI, 2006): informational and instructional writing plus photographs
More than 500 pages of original Web content for DJWriter.com, DJRider.com, DavidJohnsen.com, and BikingIllinois.com including corporate info, blog entries, travel journals, and promotional material
Marketing consulting: product evaluation, competition assessment, and advertising campaign strategy
Web site copy and basic design
Product packaging copy
Print advertising copy
Collateral material copy
Sales letters
Press releases
Photography for Web and magazines including Chicago Wilderness

Targeted Software Solutions (1996 to 2004)

Senior Consultant/Principal

Created and maintained corporate Web site
Managed six employees including financial, accounting, and payroll functions
Designed and documented information systems architecture for American Medical Association
Developed suite of mission-critical software applications for American Medical Association

Education